Christmas and all that jazz...

It seems as though every year the Christmas season comes earlier and earlier, given it's a holiday with a set date every year. So of course it isn't actually any earlier in the year, it's just the insanity of the retailers, etc. This year I noticed that 99.1 started playing Christmas music the day after Halloween. Is that really needed? I think these insanely early starts to Christmas takes away any "magic" that the season might have had. I noticed now that it starts so early, that I have trouble actually being excited for the holiday when it comes. I think it just boils down to the fact that anything that gets that highly anticipated, can rarely live up to the expectations.